MAD TEDDY - Sound Pack Collection

Concept, Visual Design and Branding for AKA-D’s Sound Pack Collection

Directed by Juan Sierra

I was tasked to to create and Develop a Visual Style for Mad Teddy , AKA-D’s new Sound Pack Collection. With the musician’s help we decided to go for a unique, bold and edgy Visual Language in order to set AKA-D’s brand apart from a sea of products and competitors while reflecting the artist’s personality and creativity.

The Bears

Inspired by a Vintage / Brutalist aesthetic. We created different versions of Mad Teddy, each one embodies the sounds and feelings of their respective pack.

Furthermore they were created to double up as NFT collectibles and actual toys that could enhance the costumer’s experience and further the Brand’s voice and presence

MAD TEDDY - Sound Pack Collection

The Bears

Marketing Materials